Dynamic Weather Interstitial

Creative will populate according to the decision matrix to show creative imagery & messaging specific to the identified weather conditions where the user is.

• Temperature: personalize the creative using temperature degree ranges or general temperature classifications like cold, mild, & hot
• Weather Conditions: personalize content to match weather conditions like rain, snow, sun, hail & fog

What is Dynamic Creative and DCO?

Dynamic Creative Optimization (DCO) empowers brands to build programmatic ads with elements that change and optimize to the most impactful creative output based on data signals.

Interstitial is a powerful full-screen, responsive format for Mobile In-App inventory. The Interstitial Display format is best used for high impact branding and awareness, but can be custom tailored to any KPI.

Copy

We suggest using as little text as possible to allow your branding and imagery to shine. Keep copy as close to the following suggestions:

• Headline (100 characters)
• Additional copy (100 characters)

If you would like to include more text than suggested, consider animating to break up the content and allow the user to process smaller pieces of information, always ending with the CTA.

CTA

We recommend a CTA with no more than 20 characters and to keep the CTA visible at all times so the user is encouraged to click through.

Resizing

Our creative team can resize an existing 300×600 banner PSD into an Interstitial.