Dynamic Weather Display
Demos
Dynamic Geo Display
Creative will populate according to the decision matrix to show creative imagery & messaging specific to the identified weather conditions where the user is.
- Temperature: personalize the creative using temperature degree ranges or general temperature classifications like cold, mild, & hot
- Weather Conditions: personalize content to match weather conditions like rain, snow, sun, hail & fog
What is Dynamic Creative and DCO?
Dynamic Creative Optimization (DCO) empowers brands to build programmatic ads with elements that change and optimize to the most impactful creative output based on data signals.
Dynamic Weather Display Starter Kit
Getting Started
1
Decision Matrix
A decision or messaging matrix is an excel sheet or organized outline of dynamic elements to populate into a creative template.
2
Creative Template
The creative template, also known as a dynamic shell or creative master, is a basic layout defined in a design file that sets out how the dynamic elements should be arranged within the ad.
3
Creative Assets
If a creative template is being designed by MiQ, we will require standard brand assets to align the new design to your brand.
Design Specs
Desktop Design Canvas
600x1200, 600x500, 320x1200, 1456x180, 1840x500
Mobile Design Canvas
600x500, 640x100, 600x100
Design Assets
Asset
Existing Media Files
File Types Accepted
.psd or .ai
Asset
Fonts
File Types Accepted
.otf or .ttf
Asset
Logos
File Types Accepted
.png, .jpg, .psd or .ai
Asset
Images
File Types Accepted
.png, .jpg, .psd or .tiff
Asset
Animation
File Types Accepted
Storyboard or written concept
Asset
Copy
File Types Accepted
Approved copy only
Asset
CTA
File Types Accepted
Approved CTA only
Asset
File Types Accepted
Existing Media Files
.psd or .ai
Fonts
.otf or .ttf
Logos
.png, .jpg, .psd or .ai
Images
.png, .jpg, .psd or .tiff
Animation
Storyboard or written concept
Copy
Approved copy only
CTA
Approved CTA only