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Yuengling

Miq Creative
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Best Practices

Billboard is a large horizontal desktop format perfect for high impact branding, awareness and video views.

Video

For best completion rates, showcase videos with a length of 6 or 15s. Billboard creative can hold up to 30s of video content. Videos will auto-play and begin as muted with the option to unmute.

Copy

We suggest using as little text as possible to allow your branding and imagery to shine. Keep copy as close to the following suggestions:

  • Headline (100 characters)
  • Additional copy (100 characters)

If you would like to include more text than suggested, consider animating to break up the content and allow the user to process smaller pieces of information, always ending with the CTA.

CTA

We recommend a CTA with no more than 20 characters and to keep the CTA visible at all times so the user is encouraged to click through.

Resizing

Our creative team can resize an existing 728×90 standard banner PSD into a Billboard.