Facebook Image Ads

Whatever your business goals are, a photo ad on Facebook is a great way to increase awareness of who you are and what you do. A photo ad gives you a clean, simple format to showcase inspiring imagery and engaging copy.

Facebook image ads are best used for

• Driving site traffic: image ads grab attention and clearly direct users to your site.
• Quick turnaround creative launches: tight on turnaround time or creative resources? Use existing posts and images from your brand page to fuel your image ad campaigns.
• Raising awareness of products: for brands with a tangible product, image ads make your product stand out in feed. 

Imagery

For better performance, choose images that show people using or benefitting from your product vs the product itself, reduce copy within your images and ensure that your image has a clear focal point. Maintain visual consistency and test multiple images to find the best performing creative combination for your goal.

Copy

Image ads include a primary text area and headline, but also support optional description text. Keeping this text as concise as possible is crucial to let your image shine and drive performance. 

Below are recommended character counts, any text longer than these recommendations risks being truncated by Meta.

• Headline: 27 characters recommended
• Primary text: 125 characters recommended
• Optional description: 27 characters recommended

CTA

CTAs are preset within Meta to match your campaign goal. Objectives include awareness, traffic, engagement, leads, app promotion and sales.