Video Creative Media Optimization
Creative Media Optimization
Day zero creative insights identify which videos resonate most with campaign audience segments before a campaign goes live, allowing MiQ to make smarter distribution decisions, improve campaign performance and drastically reduce media waste.
- Pre-launch media waste prevention: test video spots before launch to identify which will generate the strongest emotional response and brand impact
- Improved media targeting efficiency: target specific demographics that show the strongest emotional response to particular creative
- Campaign asset weighting & optimization: weight media spend toward creative with higher resonance scores
- Brand impact improvement: optimize for lasting brand perceptions and memorability
Methodology
Our preferred partner uses a large, opt-in national panel of over 300M consumers who are shown ads before a campaign launches. Using the camera on their computer or mobile device, facial micro-reactions and eye gaze are measured as they watch. Backed by 50 years of cognitive science and academic research, this allows our partner to understand how consumers feel and process the message, moment by moment.
Resonance Score
Ad Likeability
Measures an ad’s ability to generate enjoyment and foster an overall positive assessment of the video as determined by the average mood, slope of mood and end mood level.
Ad Engagement
Measures an ad’s ability to capture and sustain emotional engagement from beginning to end by assessing the first :05 emotion intensity and the overall slope of emotion intensity.
Ad Breakthrough
Measures an ad’s ability to stand out in a cluttered media landscape, capture attention, and spark interest as determined by the First :05 emotion intensity, attention concentration, content originality and brand familiarity.
Brand Perception
Measures an ad’s ability to positively shape brand perceptions by forming new associations, strengthening existing ones, or shifting negative associations to positive deriving from ad likeability, current brand perception and brand perception change.
Brand Memorability
Measures an ad’s ability to encode brand perceptions into lasting memory by assessing the average emotion intensity, attention concentration, brand recall and recognition.
Audience Insights
Standard & Custom Audience Segments
Once analyzed, videos are scored across standard and custom audience segments, providing brands with actionable insights on their best-performing demographic segments before campaign launch.
Top Audience Profile
Top Audience Profile data refines targeting strategies by identifying the top 25% of all participants demographic, behavioral and psychographic traits to create high-performing media segments.
Getting Started
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