Dynamic Product Retargeting Display
Dynamic Product Retargeting
Retarget users with the specific product(s) that they have spent the most time with on your site - enticing them to return to site to complete a purchase or explore products further.
Product Retargeting can feature one key product or multiple products the user has recently viewed.
What is Dynamic Creative and DCO?
Dynamic Creative Optimization (DCO) empowers brands to build programmatic ads with elements that change and optimize to the most impactful creative output based on data signals.
Available Design Canvases
Single Product Retargeting
Multiproduct
up to four products
Getting Started
1
Pixels
MiQ will provide a pixel guide to implement on the advertiser site. These pixels pass key information including what users are viewing via a product ID or what types of pages they are on.
2
API or Feed Access
A link or access to a resource hosted by the client or third party data provider that is updated with real time information about products, statistics or other brand information.
3
Creative Template
The creative template, also known as a dynamic shell or creative master, is a basic layout defined in a design file that sets out how the dynamic elements should be arranged within the ad.
4
Creative Assets
If a creative template is being designed by MiQ, we will require standard brand assets to align the new design to your brand.
Design Assets
Asset
Existing Media Files
File Types Accepted
.psd or .ai
Asset
Fonts
File Types Accepted
.otf or .ttf
Asset
Logos
File Types Accepted
.png, .jpg, .psd or .ai
Asset
Images
File Types Accepted
.png, .jpg, .psd or .tiff
Asset
Animation
File Types Accepted
Storyboard or written concept
Asset
Copy
File Types Accepted
Approved copy only
Asset
CTA
File Types Accepted
Approved CTA only
Asset
File Types Accepted
Existing Media Files
.psd or .ai
Fonts
.otf or .ttf
Logos
.png, .jpg, .psd or .ai
Images
.png, .jpg, .psd or .tiff
Animation
Storyboard or written concept
Copy
Approved copy only
CTA
Approved CTA only
Feed Delivery Specs
Formats Accepted
CSV, JSON, XML, or Google Sheets
Ingestion
HTTPS, SFTP, Google Sheets or S3
Design Specs
Desktop Design Canvas
600x1200, 600x500, 320x1200, 1456x180, 1840x500
Mobile Design Canvas
600x500, 640x100, 600x100