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Dynamic API Display

MiQ's dynamic creative is a customizable service, tailored to your business goals. We’ll combine our data expertise with your customer knowledge to reach and influence users with the most personalised ad.

By connecting to a brand’s API, we can customize the creative to showcase the data provided - everything from sports scoring and betting stats to product pricing and inventory levels.

  • Brand Product Feed: Use your brands product catalogue to personalize creatives to each user through product prospecting.
  • Brand Custom Feed: Use your brands custom feeds like lottery jackpots, snowfall at a ski resort and more to customize your display creatives.
  • MiQ Custom Solution: MiQ offers custom API solutions built for your brand and campaign needs. Reach out to your MiQ contact to scope a custom solution for your dynamic display campaign.

What is Dynamic Creative and DCO?

Dynamic Creative Optimization (DCO) empowers brands to build programmatic ads with elements that change and optimize to the most impactful creative output based on data signals.

Getting Started

We'll need the following to activate a dynamic campaign.

1

API Access

A link or access to a resource hosted by the client or third party data provider that is updated with real time information about products, statistics or other brand information.

2

Creative Template

The creative template, also known as a dynamic shell or creative master, is a basic layout defined in a design file that sets out how the dynamic elements should be arranged within the ad.

3

Creative Assets

If a creative template is being designed by MiQ, we will require standard brand assets to align the new design to your brand.

Feed Delivery Specs

Data can be ingested weekly, daily or hourly. Unless otherwise discussed, daily is our standard ingestion pattern.

  • Formats Accepted

    CSV, JSON, XML, or Google Sheets

  • Ingestion

    HTTPS, SFTP, Google Sheets or S3

Design Specs

  • Desktop Design Canvas

    600x1200, 600x500, 320x1200, 1456x180, 1840x500

  • Mobile Design Canvas

    600x500, 640x100, 600x100

Download PSD

Design Assets

Asset

Existing Media Files

File Types Accepted

.psd or .ai

Asset

Fonts

File Types Accepted

.otf or .ttf

Asset

Logos

File Types Accepted

.png, .jpg, .psd or .ai

Asset

Images

File Types Accepted

.png, .jpg, .psd or .tiff

Asset

Animation

File Types Accepted

Storyboard or written concept

Asset

Copy

File Types Accepted

Approved copy only

Asset

CTA

File Types Accepted

Approved CTA only

Asset

File Types Accepted

Existing Media Files

.psd or .ai

Fonts

.otf or .ttf

Logos

.png, .jpg, .psd or .ai

Images

.png, .jpg, .psd or .tiff

Animation

Storyboard or written concept

Copy

Approved copy only

CTA

Approved CTA only