Gamified Interscroller

Interscroller is a powerful, non-intrusive & full-screen mobile format. The gamified interscroller format is best used for engagement and awareness, but can be custom tailored to any KPI.

Game concepts must be discussed with the MiQ Creative team as we want to keep the user engaged while also making the most use of the advertising channel.

Game

Games are the perfect feature to bring your big ideas and highly engaging concepts to life on mobile. These formats most often include quizzes, falling or matching games and "swipey" creatives, but each is a bespoke build developed by our creative team. We recommend keeping game play to a max of 30 seconds and providing a “Start over/play again” CTA option to allow the user to engage with the game again.

Copy

We suggest using as little text as possible to allow your game to shine. Keep copy as close to the following suggestions:

• Headline (100 characters)
• Additional copy (100 characters)

If you would like to include more text than suggested, consider animating to break up the content and allow the user to process smaller pieces of information, always ending with the CTA.

Designing within Safe Area

Keep all elements within the safe zone, as to not be hidden by the required “advertisement” bars.