Dynamic Time Interscroller

The creative will populate according to the decision matrix to show creative imagery & messaging specific to the day, date or time at the user’s location!

• Day of the Week: Reach viewers personalized creative based on the day of the week, week of the month or month of the year
• Date: Personalize content to serve on specific dates or date ranges
• Time of Day: Personalize content to serve during specific dates or date ranges

What is Dynamic Creative and DCO?

Dynamic Creative Optimization (DCO) empowers brands to build programmatic ads with elements that change and optimize to the most impactful creative output based on data signals.

Interscroller is a powerful, non-intrusive & full-screen mobile format. The Interscroller Display format is best used for high impact branding and awareness, but can be custom tailored to any KPI.

Copy

We suggest using as little text as possible to allow your branding and imagery to shine. Keep copy as close to the following suggestions:

• Headline (100 characters)
• Additional copy (100 characters)

If you would like to include more text than suggested, consider animating to break up the content and allow the user to process smaller pieces of information, always ending with the CTA.

CTA

We recommend a CTA with no more than 20 characters and to keep the CTA visible at all times so the user is encouraged to click through.

Resizing

Our creative team can resize an existing 300×600 banner PSD into an Interscroller.

Designing within Safe Area

Keep all text, logos and CTAs within the safe zone, as to not be hidden by the required “advertisement” bars.