Dynamic Time DOOH

The creative will populate according to the decision matrix to show creative imagery & messaging specific to the day, date or time at the user’s location!

• Day of the Week: Reach viewers personalized creative based on the day of the week, week of the month or month of the year
• Date: Personalize content to serve on specific dates or date ranges
• Time of Day: Personalize content to serve during specific dates or date ranges

What is Dynamic Creative and DCO?

Dynamic Creative Optimization (DCO) empowers brands to build programmatic ads with elements that change and optimize to the most impactful creative output based on data signals.

Showcase your brand on DOOH screens big and small to reach users during their everyday activities. MiQ Creative can help you resize existing assets into unique OOH sizes or provide custom designs for your OOH activity!

Copy

We suggest using as little text as possible to allow your branding and imagery to shine. Keep copy as close to the following suggestions:

• Headline (100 characters)
• Additional copy (100 characters)

QR Codes - Optional

Allow viewers to easily access landing pages, app downloads, coupons or shoppable microsites via a QR code. QR codes should be high contrast for color legibility and large enough to scan from a further distance. 

QR codes can be produced by MiQ or shared by the brand directly. If MiQ produces the QR code, scan reports are available!