Dynamic Time OLV
Demos
Dynamic Time OLV
The creative will populate according to the decision matrix to show creative imagery & messaging specific to the day, date or time at the user’s location!
- Day of the Week: Reach viewers personalized creative based on the day of the week, week of the month or month of the year
- Date: Personalize content to serve on specific dates or date ranges
- Time of Day: Personalize content to serve during specific dates or date ranges
- Countdown: Highlight key event information and build excitement and urgency for the viewer
What is Dynamic Creative and DCO?
Dynamic Creative Optimization (DCO) empowers brands to build programmatic ads with elements that change and optimize to the most impactful creative output based on data signals.
Available Format Canvases
1
Overlay
An overlay will appear over the standard video asset
2
Wrap
Video is scaled down to accommodate a branded wrap.
3
Fullscreen
Fullscreen plays at the start or end of the video to highlight dynamic elements.
Dynamic Time OLV Starter Kit
Getting Started
1
Decision Matrix
A decision or messaging matrix is an excel sheet or organized outline of dynamic elements to populate into a creative template.
2
Creative Template
The creative template, also known as a dynamic shell or creative master, is a basic layout defined in a design file that sets out how the dynamic elements should be arranged within the ad.
3
Creative Assets
If a creative template is being designed by MiQ, we will require standard brand assets to align the new design to your brand.
Design Assets
Asset
Video Files
File Types Accepted
.mp4 or .mov
Asset
Existing Media Files
File Types Accepted
.psd or .ai
Asset
Fonts
File Types Accepted
.otf or .ttf
Asset
Logos
File Types Accepted
.png, .jpg, .psd or .ai
Asset
Images
File Types Accepted
.png, .jpg, .psd or .tiff
Asset
Animation
File Types Accepted
Storyboard or written concept
Asset
Copy
File Types Accepted
Approved copy only
Asset
CTA
File Types Accepted
Approved CTA only
Asset
File Types Accepted
Video Files
.mp4 or .mov
Existing Media Files
.psd or .ai
Fonts
.otf or .ttf
Logos
.png, .jpg, .psd or .ai
Images
.png, .jpg, .psd or .tiff
Animation
Storyboard or written concept
Copy
Approved copy only
CTA
Approved CTA only