CTV Pause Ad

Pause Ad

Programmatic pause ads offer 100% brand SOV and extended visibility in viewer-initiated moments. Pause ads are a display-only canvas that drives higher memorability and brand likability on average when compared to pre & mid-roll inventory.

Copy & CTA

We suggest using as little text as possible to allow your branding and imagery to shine. Keep copy as close to the following suggestions:

• Headline (100 characters)
• Additional copy (100 characters)

Users are unable to click directly from the video space to a landing page, so there is no need for a CTA button. Call to actions should be included in the headline messaging if necessary.

Animation

At this time, animation is not available for programmatic pause ads. We expect this to change in 2026!

QR Codes - Optional

Allow viewers to easily access landing pages, app downloads, coupons or shoppable microsites via a QR code. QR codes should be high contrast for color legibility and large enough to scan from a further distance. 

QR codes can be produced by MiQ or shared by the brand directly. If MiQ produces the QR code, scan reports are available!