Dynamic Geo OLV

When a viewer's location is determined, the creative will populate according to the decision matrix to show creative imagery & messaging specific to that viewer's location.

• Geo: Reach viewers personalized creative based on their location
• Dynamic Distance To: Personalize content to showcase exactly how far a user is from the nearest brand location.
• Nearest Location: Personalize content to showcase the nearest location of a brand to the user.

What is Dynamic Creative and DCO?

Dynamic Creative Optimization (DCO) empowers brands to build programmatic ads with elements that change and optimize to the most impactful creative output based on data signals.