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What is Dynamic Creative and DCO?
Dynamic Creative Optimization (DCO) empowers brands to build programmatic ads with elements that change and optimize to the most impactful creative output based on data signals.
Why run DCO with MiQ?
Geolocation & Nearest Location
Personalize creative elements based on the viewer's location, as granularly as postal code
Time Specific
Personalize creative elements using day, date or time
Weather
Personalize creative elements based on the weather condition or temperature in the viewer's location
Multivariate
Test multiple creative combinations automatically to understand best performing combinations
Custom API
Connect your API to showcase unique data in close to real time
Combined & Custom Strategies
Please reach out to your MiQ contact to discuss more solutions for your campaign objectives!
Overlay
An overlay will appear over the standard video asset
Wrap
Video is scaled down to accommodate a branded wrap.
Fullscreen
Fullscreen plays at the start or end of the video to highlight dynamic elements.
Decision Matrix
A decision or messaging matrix is an excel sheet or organized outline of dynamic elements to populate into a creative template.
Creative Template
The creative template, also known as a dynamic shell or creative master, is a basic layout defined in a design file that sets out how the dynamic elements should be arranged within the ad.
Creative Assets
If a creative template is being designed by MiQ, we will require standard brand assets to align the new design to your brand.
