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Dynamic Creative

What is Dynamic Creative and DCO?

Dynamic Creative Optimization (DCO) empowers brands to build programmatic ads with elements that change and optimize to the most impactful creative output based on data signals.

Why run DCO with MiQ?

  • Real-Time Optimization: DCO continuously tests and optimizes ad elements in real-time, ensuring that the most effective combinations are shown to users.
  • In-Depth Analysis: DCO platforms provide detailed analytics and insights into ad performance, helping brands understand what works best for different campaign goals.
  • Stand Out from you Competitors: Personalized and optimized ads help brands stand out in a crowded digital advertising space, capturing user attention more effectively than generic ads.

Dynamic Strategies

Personalize your video canvas imagery, text and QR codes to connect with the viewer

Geolocation & Nearest Location

Personalize creative elements based on the viewer's location, as granularly as postal code

Time Specific

Personalize creative elements using day, date or time

Weather

Personalize creative elements based on the weather condition or temperature in the viewer's location

Multivariate

Test multiple creative combinations automatically to understand best performing combinations

Custom API

Connect your API to showcase unique data in close to real time

Combined & Custom Strategies

Please reach out to your MiQ contact to discuss more solutions for your campaign objectives!

Available Format Canvases

Miq Creative

1

Overlay

An overlay will appear over the standard video asset

Miq Creative

2

Wrap

Video is scaled down to accommodate a branded wrap.

Miq Creative

3

Fullscreen

Fullscreen plays at the start or end of the video to highlight dynamic elements.

Getting Started

We'll need the following to get started. Navigate to the individual strategy pages to find matrix templates, photoshop templates and more!

1

Decision Matrix

A decision or messaging matrix is an excel sheet or organized outline of dynamic elements to populate into a creative template.

2

Creative Template

The creative template, also known as a dynamic shell or creative master, is a basic layout defined in a design file that sets out how the dynamic elements should be arranged within the ad.

3

Creative Assets

If a creative template is being designed by MiQ, we will require standard brand assets to align the new design to your brand.