Shorts Display
Demos
Best Practices
No video? No problem. Capture Shorts watchers attention through animated and static branded imagery. By animating display assets, brands can grab user attention as they scroll through the Shorts feed.
Design Layout
Depending on the design, important information like text, logo and imagery can be added to the space above and/or below the horizontal or square video content. This will allow the key information to always be in view, while not distracting from the video.
Copy & CTA
We suggest using as little text as possible to allow your branding and imagery to shine. Keep copy as close to the following suggestions:
- Headline (100 characters)
- Additional copy (100 characters)
If you would like to include more text than suggested, consider animating the text to break up the content and allow the user to process smaller pieces of information.
Users are unable to click directly from the video space to a landing page, so there is no need for a CTA button. Call to actions should be included in the headline messaging if necessary.