Mobile Engage

The Mobile Engage unit is built for awareness and engagement, with user-controlled expansion and a full screen mobile expanded state. This format is great for a microsite execution or interactive content.

Messaging Structure

We suggest messaging that leads the user to click on the pre-expanded standard banner, teasing the user to more messaging in the expanded state. This can also come across in the CTAs with a “Tap to Expand” CTA on the pre-expanded state and a “Learn More/Shop Now/Etc” CTA on the expanded state.

In the expanded state, use the canvas to feature multiple interactive capabilities, including carousels, photo galleries and video players.

Video

Videos with a length of 6 or 15s typically see a higher completion rate, but the unit can hold up to 30s of video content.

Copy

We suggest using as little text as possible to allow your branding and imagery to shine. Keep copy as close to the following suggestions:

• Headline (100 characters)
• Additional copy (100 characters)

If you would like to include more text than suggested, consider animating to break up the content and allow the user to process smaller pieces of information, always ending with the CTA.

CTA

We recommend a CTA with no more than 20 characters and to keep the CTA visible at all times so the user is encouraged to click through.

CTA on the expanded state should be “Learn More/Shop Now/Etc”