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The Mobile Engage unit is built for awareness and engagement, with user-controlled expansion and a full screen mobile expanded state. This format is great for a microsite execution or interactive content.
We suggest messaging that leads the user to click on the pre-expanded standard banner, teasing the user to more messaging in the expanded state. This can also come across in the CTAs with a “Tap to Expand” CTA on the pre-expanded state and a “Learn More/Shop Now/Etc” CTA on the expanded state.
In the expanded state, use the canvas to feature multiple interactive capabilities, including carousels, photo galleries and video players.
Videos with a length of 6 or 15s typically see a higher completion rate, but the unit can hold up to 30s of video content.
We suggest using as little text as possible to allow your branding and imagery to shine. Keep copy as close to the following suggestions:
If you would like to include more text than suggested, consider animating to break up the content and allow the user to process smaller pieces of information, always ending with the CTA.
We recommend a CTA with no more than 20 characters and to keep the CTA visible at all times so the user is encouraged to click through.
CTA on the expanded state should be “Learn More/Shop Now/Etc”
Pre-Expanded Design Canvas
640×100, 600×100, 600×500
Expanded Design Canvas
750×1500
Asset
Existing Media Files
File Types Accepted
.psd or .ai
Asset
Fonts
File Types Accepted
.otf or .ttf
Asset
Logos
File Types Accepted
.png, .jpg, .psd or .ai
Asset
Images
File Types Accepted
.png, .jpg, .psd or .tiff
Asset
Animation
File Types Accepted
Storyboard or written concept
Asset
Copy
File Types Accepted
Approved copy only
Asset
Additional Creative Assets
File Types Accepted
Videos, imagery, audio, copy
Asset
File Types Accepted
Existing Media Files
.psd or .ai
Fonts
.otf or .ttf
Logos
.png, .jpg, .psd or .ai
Images
.png, .jpg, .psd or .tiff
Animation
Storyboard or written concept
Copy
Approved copy only
Additional Creative Assets
Videos, imagery, audio, copy