Dynamic Time OLV

The creative will populate according to the decision matrix to show creative imagery & messaging specific to the day, date or time at the user’s location!

• Day of the Week: Reach viewers personalized creative based on the day of the week, week of the month or month of the year
• Date: Personalize content to serve on specific dates or date ranges
• Time of Day: Personalize content to serve during specific dates or date ranges
• Countdown: Highlight key event information and build excitement and urgency for the viewer

What is Dynamic Creative and DCO?

Dynamic Creative Optimization (DCO) empowers brands to build programmatic ads with elements that change and optimize to the most impactful creative output based on data signals.