Social Creative
Demos
Best Practices
Social is a visual-first channel and our team is here to help take your existing display, video or social assets and adapt them for every social platform.
Vertical-First Imagery & Video
With users primarily accessing social from their mobile devices, content should be adapted to the vertical nature of social platforms.
Images should be clearly aligned with your brand and attention-grabbing, regardless of lifestyle or product shots.
Video should be provided as square and vertical sizes or reformatted for the campaign.
Copy
We suggest using as little text as possible to allow your branding and imagery to shine. Keep copy as close to the following suggestions:
- Headline (100 characters)
- Additional copy (100 characters)
CTA
If you are including a CTA in your image, keep the CTA visible at all time and concise with no more than 20 characters.
Resize
Our creative team can resize an existing standard banner PSD or social asset into the remaining social sizes needed for campaign success.
Design Assets
Asset
Existing Media Files
File Types Accepted
.psd or .ai
Asset
Fonts
File Types Accepted
.otf or .ttf
Asset
Logos
File Types Accepted
.png, .jpg, .psd or .ai
Asset
Images
File Types Accepted
.png, .jpg, .psd or .tiff
Asset
Animation
File Types Accepted
Storyboard or written concept
Asset
Copy
File Types Accepted
Approved copy only
Asset
File Types Accepted
Existing Media Files
.psd or .ai
Fonts
.otf or .ttf
Logos
.png, .jpg, .psd or .ai
Images
.png, .jpg, .psd or .tiff
Animation
Storyboard or written concept
Copy
Approved copy only