TikTok In-Feed Video
Demos
Best Practices
In-feed ads are the most common TikTok ad format within a user’s For You feed. In-feed video ads work for multiple campaign objectives, feel like native content and can feature CTA buttons to drive users to any tiktok page or external landing page.
To stand out on TikTok, brands have to think TikTok first
- Always use vertical video or adjust your video assets to best suit vertical video
- Keep your creative fresh by aligning to viral trends and audios
- Refresh your creative often - TikTok viewers scroll fast, so new and different creative will benefit your brand
Video
No matter your video length, it's important to capture viewer attention in the first six seconds to drive high ad recall. Showcase your brand or product value early and maintain your viewer’s attention with suspense, surprise and emotion. All video ads must have sound and should be localized to the local language.
Editing techniques
Editing techniques like music, transitions, movement, text overlay, and branding work best to create interest, capture attention, and drive ad memorability. Faster scene changes typically draw viewers in early, increasing chances of making an impression among your target audience.
Social trafficking sheet
Video
9:16 ratio
Length
9-15s (recommended)
File size
Less than or equal to 500mb
Design Assets
Asset
Video asset file name
File types accepted
Asset
Video asset link
File types accepted
.mp4, .mov
Asset
Ad display name
File types accepted
40 characters
Asset
Ad description text
File types accepted
100 characters
Asset
Destination URL
File types accepted
include any tracking UTMs
Asset
File types accepted
Video asset file name
Video asset link
.mp4, .mov
Ad display name
40 characters
Ad description text
100 characters
Destination URL
include any tracking UTMs