Dynamic API DOOH

By connecting to a brand’s API, we can customize the creative to showcase the data provided - everything from sports scoring and betting stats to product pricing and inventory levels.

• Brand Custom Feed: Use your brands custom feeds like lottery jackpots, snowfall at a ski resort and more to customize your DOOH creatives.
• MiQ Custom Solution: MiQ offers custom API solutions built for your brand and campaign needs. Reach out to your MiQ contact to scope a custom solution for your dynamic CTV campaign.

What is Dynamic Creative and DCO?

Dynamic Creative Optimization (DCO) empowers brands to build programmatic ads with elements that change and optimize to the most impactful creative output based on data signals.

Showcase your brand on DOOH screens big and small to reach users during their everyday activities. MiQ Creative can help you resize existing assets into unique OOH sizes or provide custom designs for your OOH activity!

Copy

We suggest using as little text as possible to allow your branding and imagery to shine. Keep copy as close to the following suggestions:

• Headline (100 characters)
• Additional copy (100 characters)

QR Codes - Optional

Allow viewers to easily access landing pages, app downloads, coupons or shoppable microsites via a QR code. QR codes should be high contrast for color legibility and large enough to scan from a further distance. 

QR codes can be produced by MiQ or shared by the brand directly. If MiQ produces the QR code, scan reports are available!