TikTok Spark Ads

Spark Ads allows you to leverage existing organic TikTok posts in your brands advertising. Any user engagement driven from Spark Ads directly attributes to your original organic post including all views, comments, shares, likes and follows from the boosted post. 

To stand out on TikTok, brands have to think TikTok first

• Always use vertical video or adjust your video assets to best suit vertical video
• Keep your creative fresh by aligning to viral trends and audios
• Refresh your creative often - TikTok viewers scroll fast, so new and different creative will benefit your brand

How Spark Ads work

When setting live, Spark Ads will automatically pull in the chosen organic post for use in your advertising campaign. Please note that the brand is responsible for commercial rights to utilize the sound within the post for ads and edits to the post are disabled after a post has been launched as a Spark Ad. 

Video

No matter your video length, it's important to capture viewer attention in the first six seconds to drive high ad recall. Showcase your brand or product value early and maintain your viewer’s attention with suspense, surprise and emotion.

Editing techniques

Editing techniques like music, transitions, movement, text overlay, and branding work best to create interest, capture attention, and drive ad memorability. Faster scene changes typically draw viewers in early, increasing chances of making an impression among your target audience.