Facebook Video Ads
Demos
Best Practices
Uplevel your brand’s impact with video ads, using movement and sound to show the unique features of a product or tell your brand story.
Facebook video ads are best used for
- Showing off your product, service or brand in a new way
- Capturing attention quickly
- Delivering a clear, simple message to drive action.
Video
For better performance, tailor your story to your audience and use the first few seconds wisely. Your video needs to grab the users attention quickly and entice viewers to continue watching with or without sound.
Copy
Video ads include a primary text area and headline, but also support optional description text. Keeping this text as concise as possible is crucial to let your image shine and drive performance.
Below are recommended character counts, any text longer than these recommendations risks being truncated by Meta.
- Headline: 27 characters recommended
- Primary text: 125 characters recommended
- Optional description: 27 characters recommended
CTA
CTAs are preset within Meta to match your campaign goal. Objectives include awareness, traffic, engagement, leads, app promotion and sales.
Social Trafficking Sheet
Feed & Explore videos
1:1 ratio, minimum 1080x1080 px
Stories & Reels
9:16 ratio
Sound
optional, but recommended
Design Assets
Asset
Video asset file name
File Types Accepted
Asset
Video asset link
File Types Accepted
.mp4, .mov, or .gif
Asset
Primary text
File Types Accepted
125 characters
Asset
Headline
File Types Accepted
27 characters
Asset
Description text (optional)
File Types Accepted
27 characters
Asset
Destination URL
File Types Accepted
include any tracking UTMs
Asset
File Types Accepted
Video asset file name
Video asset link
.mp4, .mov, or .gif
Primary text
125 characters
Headline
27 characters
Description text (optional)
27 characters
Destination URL
include any tracking UTMs