Facebook Carousel Ads
Demos
Best Practices
Show more in a single ad by showcasing up to 10 images or videos, each with its own link. Carousels are perfect for highlighting different products, showcasing specific details about one product, service or promotion, or tell a story about your brand that develops across each carousel card.
Carousel ads are best used for
- Showing off multiple products
- Driving active engagement
- Explaining how your business works
Carousel Cards
Carousels ads can host up to 10 carousel cards, however best performance is seen on carousel ads with 3-5 cards.
Copy
Carousel ads include a primary text area and headline, but also support optional description text. Keeping this text as concise as possible is crucial to let your images and videos shine and drive performance.
Below are recommended character counts, any text longer than these recommendations risks being truncated by Meta.
- Headline: 32 characters recommended
- Primary text: 125 characters recommended
- Optional description: 18 characters recommended
CTA
CTAs are preset within Meta to match your campaign goal. Objectives include awareness, traffic, engagement, leads, app promotion and sales.
Social Trafficking Sheet
Cards
1:1 ratio, minimum 1080x1080 px
Design Assets
Asset
Video asset file name
File Types Accepted
Asset
Video asset link
File Types Accepted
.mp4, .mov, or .gif
Asset
Image asset file name
File Types Accepted
Asset
Image asset link
File Types Accepted
.jpg, .png
Asset
Primary text
File Types Accepted
125 characters
Asset
Headline
File Types Accepted
32 characters
Asset
Description text (optional)
File Types Accepted
18 characters
Asset
Destination URL
File Types Accepted
include any tracking UTMs
Asset
File Types Accepted
Video asset file name
Video asset link
.mp4, .mov, or .gif
Image asset file name
Image asset link
.jpg, .png
Primary text
125 characters
Headline
32 characters
Description text (optional)
18 characters
Destination URL
include any tracking UTMs